The ‘hot’ topics
New Year, New Start
– What new “thing” are you introducing in 2018?
– What was your best initiative in 2017?
How to manage disputes
Andy Fraser, Harper Macleod
Brand Building – the message you want to share
– Knowing your market
– Where to attract the right audience and what do you use?
– The value of consistent messaging
How we manage our brand standards
Sarah Cook, Bluebird Care