Anytime Fitness provides members with convenient gym locations and opening hours to suit all lifestyles at an affordable price. We pride ourselves on supporting and coaching its members, with its class-leading customer service, attracting a broad demographic of fitness enthusiasts.
Anytime Fitness has unveiled a new interior design for its clubs, as well as a new market positioning, shifting its business model from convenience to coaching. This is evident in the new design, which sees clubs split into various training zones with an open-plan layout, providing a welcoming and contemporary environment for its members.
In line with the brand’s evolved look and feel, the design changes are in response to the soaring popularity of functional training, a type of training that increases flexibility, coordination, balance, and posture using a range of equipment associated with daily activities.
The Anytime Fitness franchise model allows both single and multiple site ownership and offers significant earning potential in the growing fitness sector, which is currently worth over £4.8bn.