Welcome to the UK’s Number 1 Sport and Physical Activity Provider…

Since 1999, Premier have been educating and activating young people through industry leading programmes. 20 years since its inception, Premier’s network has grown to 74 franchisees, operational in 126 territories, collectively employing over 1,200 Activity Professionals to deliver our industry programmes; Premier Sport, Premier Arts and Premier Wellbeing.



Through sport and physical activity, our franchisees grow and develop their business within primary schools and local communities. Last year, franchise territory turnover exceeded £18 million, with the highest single territory turnover at an impressive £650k and the largest single territory growth recorded at £142k. Over 40% of Premier’s franchisees own more than one territory…

How do Premier support their franchisees?

We truly believe that a franchise is a partnership. It’s our responsibility to ensure that our business owners have the tools they need to succeed.

  • Award winning marketing and PR campaigns (Over £900k PR Value in 2017)
  • Localised marketing campaign templates for you to generate awareness and business in your local area
  • Online shop with access to bespoke literature, emails, New Balance kit, Olympic athlete ambassador visits and sporting equipment
  • Exceptional on-boarding programme with training on sales, marketing, recruitment, product delivery and finance
  • Ongoing access to professional development workshops and programmes through our internal training business, Train with Premier
  • Continued mentorship and guidance from Premier’s senior management and ops team
  • Access to Premier’s school portal system (CRM) to evidence your IMPACT within a school


Are you right for Premier?

If you have a drive and passion to succeed and want to make positive impact on the lives of children and your local community, then we want to hear from you. We have franchisees from a variety of backgrounds including professional sports, coaching, teaching, the Forces, banking and IT – One thing they have in common is a passion for sport and physical activity!



Naturally, a drive and passion to succeed in business is a given, and you’ll be able to develop and nurture relationships with ease. At Premier, we encourage and promote a multi-territory strategy to help franchisees achieve their personal and professional goals, so a growth mindset and willingness to grow is a must.

How do I make money?

In 2013, the Government announced that schools could access ring-fenced funding to improve their PE and sport provisions. In 2017, this funding pot was doubled to £360 million, which, on average, equates to £1.2 million worth of funding per territory. That’s a lot of potential…



To put it simply, through our industry leading programmes, franchisees can generate income through curricular provision and extra-curricular clubs within primary schools, whether this is before, during or after school clubs. Through Wellbeing, franchisees can target previously untouched markets in children centres and nurseries, further enhancing their opportunities to earn!

Partnering with the best

Premier’s reach is vast. In the last year, we accumulated over 13 million visits for over 96 different activities. It’s no wonder that industry leading bodies want to work with us…

  • Strategic partner of ukactive
  • Founding member of ukactive kids
  • Official delivery partner in primary education for British Fencing
  • Official delivery partner in primary education for British Gymnastics


Match your Premier franchise to your ambition…

When it comes to choosing a Premier franchise, we have developed 3 levels of investment, each with its own benefits and opportunity to grow. All three of the investment packages feature the world-class support highlighted above, but each has been tailored the meet your level of ambition…



A day in the life

The role of a Premier franchisee is diverse and vast. From managing and motivating your team of Activity Professionals, ensuring they’re delivering activities to the quality expected to engage directly with schools, educational and sports professionals to grow and develop a sustainable business. If you’re the type of person that loves to be hands on, the induction process gives you the qualifications you require to head out to schools and deliver sessions yourself!

What makes Premier different?

So, why choose Premier over one of our competitors? What makes Premier the solid investment? For us, the decision is an easy one. Not only are we the UK’s number 1 sport and physical activity provider, working with over 15% of primary schools, we have been refining, developing and improving our model and offering for over 18 years.

We believe that a franchise is an opportunity to work for yourself, not by yourself. The level of support we offer is unrivalled, whether it’s award-winning PR and marketing campaigns, guidance, opportunity to grow, industry-leading programmes or the training and professional development available.

Truthfully, the biggest point of difference Premier has is the data-driven decisions we can make. Our bespoke business management system and school portal, allows franchisees to manage their business at the touch of a button, and evidence their impact to schools, supporting them with their Ofsted requirements. With the introduction of Arts and Wellbeing, we can offer schools the full package. It’s not just about getting children more active, we offer more opportunities to engage in activity and have a clear focus on health and wellbeing.