The ‘hot’ topics
New Year, New Start
– What new ‘thing’ are you introducing in 2018?
– What was your best initiative in 2017?
Using effective systems to manage your franchise
– CRM systems – which ones and why?
– Does your CRM link into your website?
– Case study – Julie Clabby, Busy Lizzy
Growing your franchise network
– How to encourage franchisees to drive their business forward
– Local marketing tips
– Use of microsites for franchisees
– What platforms do you use and why?
– Discuss exhibitions, websites, printed media and results