With women making up more than 60% of our franchisees, SylvianCare is ready to take the next step in championing women in franchising.

As a leading provider of home care services in the UK, we’ve always prided ourselves on our commitment to gender diversity and equal opportunities. However, with our recent appointment as an official ambassador for EWIF (Encouraging Women into Franchising), we are thrilled that we can now take this commitment to the next level.

EWIF, a not-for-profit organization, was founded in 2008 with a mission to support and encourage women to consider and ultimately engage in franchising as a business opportunity. By offering advice, support, and networking opportunities, EWIF aims to create an environment where women can succeed in the franchising industry. EWIF aims to educate, inspire and empower women, values which very much align with our own as a franchise. As an EWIF ambassador, Sylvian Care will play an active role in promoting the organization’s goals by sharing its experiences and success stories in franchising.

One of the owners and founders of the SylvianCare franchise, Cristina Grancea, has her own inspiring personal story that adds a unique depth to the company’s commitment to supporting women in franchising. As a foreigner and a single mother, she overcame numerous challenges, including fleeing domestic violence and raising a small child, to build a successful business with her brother. Their perseverance and determination have resulted in a thriving company with 26 franchises across the UK.

“We are honoured to become an EWIF ambassador and actively support their mission to inspire more women to join the world of franchising,” said Cristina. ” We hope that our impressive track record as a franchise, and the high proportion of inspiring and talented women who have been essential to shaping our success, can help make others just like ourselves realise their dreams of joining a franchise.”

The partnership between Sylvian Care and EWIF comes at a crucial time when gender equality is increasingly gaining momentum across various industries. With the support of ambassadors like Sylvian Care, EWIF can broaden its reach and create even more opportunities for women to thrive in the world of franchising.

Sylvian Care is a UK-based home care services provider, specializing in tailored care solutions for individuals requiring assistance due to age, disability, or illness. Founded in 2014, the company has rapidly grown and established itself as a reliable and compassionate care provider, emphasizing staff training, development, and client-centred care.