Baby Sparks
Baby Sparks Sensory was founded in 2017 by Helen Atkins, a former primary teacher passionate about early childhood development. Inspired by her own children, Helen created research-based sensory classes to support babies’ first 1,000 days. In 2019, Katherine McMurphy joined as co-owner, helping to refine the curriculum and expand Baby Sparks into a thriving national franchise.
Committed to empowering women, Baby Sparks offers sustainable franchise opportunities that provide work-life balance, financial security, and personal fulfillment. With innovation, inclusivity, and family-focused values at its core, Baby Sparks is a leader in the children’s activity sector.
What makes Baby Sparks unique?
At Baby Sparks, we provide high-quality sensory experiences for children aged birth to 36 months, blending fun with evidence-based developmental benefits. Our motto, “fun not foolish,” ensures that every activity, from themed adventures to sensory-rich play, is both engaging and purposeful.
What sets us apart is our dual focus on supporting both children and parents. Our inclusive, welcoming classes help families build confidence and community while gaining valuable insights into their child’s development.
We are also dedicated to maintaining high standards. Our franchisees receive comprehensive training and ongoing support, ensuring consistent, high-quality experiences nationwide. As a result, Baby Sparks has cultivated a loyal community of families who cherish our classes and actively advocate for our brand.
Through Baby Sparks, women can build a rewarding business while making a meaningful impact on young families in their communities.
Kat and Helen banner
Light play
Little Sparks
Spark Movers class
Sparky Ash
