2025 NatWest EWiF Award Ceremony

Young Woman in Franchising  of the Year 2025

Lucy Crabtree, babyballet

Lucy has a deep passion for her brand. Last year, under her direction, the franchise recorded its most successful financial year to date! Lucy introduced a bold, personalised, goal-driven engagement strategy and grew the support team. The results spoke for themselves!

Inspirational Woman of the Year 2025

Rebecca Dean, Concept Claims Solutions

In elevating her brand, Rebecca increased franchisee numbers and boosted overall sales performance. She even smashed the previous no female franchisees, by onboarding women who made up a quarter of new franchisees last year, even personally mentoring their youngest, female franchisee.

Woman Franchisee of the Year 2025

Lynne Kerrison, Tutor Doctor

At the beginning of 2024, Lynne was enjoying strong business growth. But when a key revenue stream was unexpectedly lost, Lynne embraced the challenge head-on! Pivoting to previously unexplored opportunities, she safeguarded her business and showcased the adaptability of the brand.

Overall Woman in Franchising of the Year 2025

Monica Basuc – Atlas Mapping

Over the past 12 months, Monica has delivered outstanding results and forged meaningful, lasting relationships — all while navigating personal challenges with strength and determination. At just 26 years old, she exemplifies resilience, leadership, and ambition, making her a powerful ambassador for the next generation of women in franchising. 

Pip Wilkins, The BFA

Pip Wilkins, Chief Executive of the British Franchise Association (BFA), brings over 25 years of experience in franchising. Having risen through various roles within the BFA, she is widely respected for her deep industry knowledge and leadership.

A prominent speaker and media contributor, Pip shares insights on franchising trends and best practices. She also judges major awards like the BFA HSBC British Franchise Awards, the Global Franchise Awards and the NatWest EWiF Awards, promoting excellence in the field.

Internationally, she represents the UK on the European Franchise Federation and World Franchise Council, helping shape global franchising standards. Under her leadership, the BFA has become one of Europe’s most influential franchise associations.

Last year marked Pip’s 25th year in franchising, and today, she’ll be sharing 25 key lessons she’s learned over the course of her journey.

Our Mission

The EWiF Awards are dedicated to celebrating and supporting the incredible achievements of women in the franchising industry. Our mission is to recognise and honour the exceptional women who are driving change, breaking barriers, and setting new standards in franchising. We aim to inspire more women to consider franchising as a viable and rewarding career path, fostering a supportive community where women can thrive and succeed.

Our History

Founded in 2012, the EWiF Awards were established to shine a spotlight on the often-overlooked contributions of women in franchising. Since their inception, the awards have been proudly sponsored by NatWest, whose unwavering support has been instrumental in our growth and success. Over the years, we have evolved from a small initiative into a prestigious event that attracts leading figures from across the industry. Our awards celebrate a diverse range of categories, ensuring that the full spectrum of women’s achievements in franchising is recognised.

Our Impact

Over the past decade, the EWiF Awards have had a profound impact on the franchising industry. By highlighting the success stories of women, we have encouraged more women to enter the world of franchising and pursue their entrepreneurial dreams. Our awards not only celebrate individual achievements but also foster a sense of community and support among women in franchising.

As a small non-profit organisation, we rely heavily on the generous support of sponsors to create an impactful and memorable event. By sponsoring this ceremony, you will not only be supporting these inspiring women but also aligning your brand with values of diversity, empowerment, and excellence.