Familia is a UK franchise consultancy that helps ambitious brands grow through franchising, whether they’re franchising for the first time or already running an established network. Headed by Julie Clabby and Martin Clabby, Familia is built on real franchisor experience rather than theory. Julie built and scaled her own award-winning franchise network from a single site to over 50 UK locations, having started her franchising journey in 2011, and she now advises clients based on exactly what she wishes she’d had access to back then. That first-hand knowledge shapes everything the team offers today.

Familia works alongside clients as an extension of their own team, rather than as an outside adviser. For businesses taking their first step into franchising, the team provides full development support, covering franchise strategy, financial modelling, operations manuals, legal frameworks and recruitment preparation, guiding a business from concept through to a franchise-ready launch.

For anyone weighing up whether to franchise their business, Julie also shares free, practical insights on the Familia YouTube channel (youtube.com/@we_are_Familia), covering the real questions emerging franchisors face before they ever get in touch.

For established franchisors, Familia’s franchise recruitment system fills the pipeline with quality candidates through professional content, targeted campaigns and strategic engagement across digital and in-person touch points, managing the full journey from first enquiry through to engaged candidate ready to sign. Familia also offers ongoing consultancy for established networks, including operations systems, franchisee onboarding and network management.

Many of Familia’s clients are women-led businesses in the early years, parenting, lifestyle, luxury, leisure and fitness sectors, drawn to Julie’s background building a boutique pregnancy and postnatal fitness club franchise. As a proud EWIF member, Familia is especially keen to support women considering franchising as a route to growth, whether that’s franchising their own business or investing in an existing network.

If you’re weighing up whether franchising is right for your business, or you’re an established franchisor wanting to recruit more franchisees with confidence, Familia offers a free franchise readiness review as a first step.

Julie Clabby

julie@wearefamilia.co.uk

Whatsapp 07457427317