The EWiF Awards recognise the achievements of women from all kinds of businesses, large and small, across the whole of the UK.

Our award categories are designed to celebrate women right across the UK, from every sector and from businesses of all ages and all sizes. The awards are free to enter and open to all UK businesses involved in franchising, businesses do not need to be an EWiF member to enter.

SPONSORSHIP

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ENTERING THE AWARDS

Find out all about entering the awards, why, how and what the entry criteria is for each category!

FAQs

We’re always happy to hear from you, but if you have a burning question regarding the awards, check out our FAQs first!

The 2026 EWiF Awards were held on Wednesday 20th May 2026, where we celebrated the women who are driving innovation, championing opportunity, and empowering others to succeed across the franchising industry. The event was proudly held in collaboration with the British Franchise Association’s Empowering Women in Business (EWIB) event, bringing together a full day of learning, inspiration and networking at EWIB, followed by the celebration and recognition of excellence at the EWiF Awards in the evening. 

With an incredible number of high-quality entries, our judges were faced with the difficult task of selecting this year’s winners. Every finalist demonstrated outstanding passion, determination, and achievement, making the competition stronger than ever. We are proud to announce and celebrate the winners whose exceptional contributions truly set them apart.

The 2026 Award Winners

New Woman Franchisee of the Year 2026

Helen McEvoy, The Holiday Franchise Company

With over 15 years’ experience buying and selling wine, Helen’s first-hand knowledge of the wine regions is enviable. Over a glass of Chenin Blanc, four friends decided to create Wine Travel Experts (WTE). A chance meeting with the Holiday Franchise Company, and Helen’s dream started to emerge. With an irrepressible determination, Helen drove her business forward, launching in just 8 weeks.

New Woman Franchisor of the Year 2026

Chloe Williams, Little Wickets

The “Spirit of Cricket” resonates deeply with Chloe: teamwork, honesty, resilience, and respect. Based on these values she built Little Wickets in 2011, quickly becoming financially secure. The model was proven, creating a foundation for expansion through franchising. In 2024, she onboarded her first franchisee, and now has a strong infrastructure, recognised accreditation and a growing franchise pipeline.

Woman Franchise Employee of the Year 2026

Sarah Sanders, Extra Help

Sarah helped Extra Help achieve significant growth over the last year, after implementing 1-1 coaching sessions with franchisees to achieve their goals. With over 30 franchisees in the network; national clients increased 21.99%, teams of helpers by 62%, and hours delivered by 56.65%.

Service Provider of the Year 2026

Jodie Marsh, Elite Franchise

A passionate advocate for franchising, Jodie strengthened Elite’s position as the leading education and engagement platform for franchising, helping franchisors make better informed decisions around recruitment, marketing investment, and sustainable growth. A significant achievement was Elite Franchise Live, delivering education around the real challenges faced by franchisors and franchisees.

Young Woman in Franchising of the Year 2026

Megan Haycock, Language for Fun

Megan expanded her franchise in 2024, taking on two tutors and adding Italian to the Spanish she taught. In 2025 she further expanded, doubling her students, who range in age from their late 20s to their mid-80s. Building a community, she provides connection, confidence, and purpose. Megan also supports Head Office, delivering training so other franchisees can improve their business performance.

Woman Franchisee of the Year 2026

Kaajal Pandit, Boots Opticians

Since she was 16, Kaajal worked her way up to franchise owner and celebrates 15 years in business. She achieves year-on-year growth, builds relationships with customers, supports local charities, and inspires the development and progression of four local student apprentices. Her latest one passed all exams with distinctions and now wants to further his optometric career under Kaajal’s supervision.

Woman Franchisor of the Year 2026

Carla Davison, Basking Babies

Over 18 months, Carla led one of the biggest transformations in Basking Babies’ history, including a website and booking system rebuild. As a result, direct web traffic increased by 43%, and customer bookings increased by 14.3%.  She also launched pilot programmes to diversify income streams for franchisees, all whilst navigating personal tragedy and family growth. Carla also won the Overall Woman in Franchising award.

EWiF Ambassador of the Year 2026

Sue Moore, UK Franchise Guide

Sue tirelessly champions EWiF through leading with visibility, collaboration and care. Her mantra is simple: show up, support others, and welcome women across franchising. This comes from personal experience of receiving compassion through EWiF, when she faced her own personal challenges.

Inspirational Woman of the Year 2026

Claire O’Connor, babyballet Franchising

Celebrating 20 years in business, Claire launched her franchise internationally – in Dubai. She navigated an entirely new business landscape, compliance & governance rules, unfamiliar legal requirements, new technology, and market regulations from scratch, all whilst inspiring her UK network.

The impact winning these awards has had on my business is already clear to see. It has been heartwarming to receive such wonderful feedback and messages of congratulations since we announced the award wins on social media. As well as the PR, it has also given the team and franchise network a wonderful boost.

Claire O’Connor, babyballet – Inspirational Woman of the Year 2021

Winning this award gives potential clients and staff confidence that we are a great company to work for and to receive a service from, enabling us to continue to grow our business faster, perhaps, than we would have without it.

Hannah Drury, Caremark – Young Woman in Franchising of the Year 2021

EWiF’s work and these awards, in particular, provide an incredibly important platform for women in franchising. Not only do they champion women’s inspiring achievements and business success, but they also provide a valuable opportunity to show what it takes to succeed in the franchise sector.

Jess Pritchard, Moneypenny – Sponsor of the New Woman Franchisee of the Year Award 2022

Winning this award will help us stand out to potential Franchise Owners and elevate our brand even further, and it will hopefully attract even more women to join the Right at Home family.

Lucy Campbell, Right at Home UK – Woman Franchisor of the Year 2020, 2021 & 2022

The 2026 EWiF Award Finalists

New Woman Franchisee of the Year 2026

Anne Moseley, Not Just Travel
Helen McEvoy, The Holiday Franchise Company
Vicky Taramasco, Little Dreams

New Woman Franchisor of the Year 2026

Chloe Williams, Little Wickets
Elaine Penhaul, Lemon and Lime Franchising
Nikki Talbot, Pudding and Pie

Woman Franchise Employee of the Year 2026

Samantha Skyring, TaxAssist Accountants
Sarah Sanders, Extra Help
Zoe Jagelman, Mathnasium

Service Provider of the Year 2026

Alexis Neighbour, Franchise Coach
Jodie Marsh, Elite Franchise
Suzie McCafferty, Platinum Wave Franchising

Young Woman in Franchising (under 30) of the Year 2026

Diane Woods, Swimtime
Lauren Bromley, Lingotot
Megan Haycock, Language for Fun

Woman Franchisee of the Year 2026

Jenine Benning, Monkey Puzzle Day Nurseries
Kaajal Pandit, Boot Opticians
Karina Brown, Home Instead

Woman Franchisor of the Year 2026

Carla Davison, Basking Babies
Caroline Gowing, Pink Spaghetti PA Services
Claire O’Connor, babyballet Franchising

Inspirational Woman in Franchising of the Year 2026

Claire O’Connor, babyballet Franchising
Kaajal Pandit, Boots Opticians
Suzie McCafferty, Platinum Wave Franchising

EWiF Ambassador of the Year 2026

Bal Kaur, HSBC
Catrina Newman, Goldstein Legal
Sue Moore, UK Franchise Guide

Award Ceremony FAQs

When and where do the EWiF Awards takes place?

The EWiF Awards are being held on Wednesday 20th May 2026, 5:00pm – 8:00pm at the Leicester Tigers Rugby Club, Mattioli Wood, Welford Road Stadium, Leicester, LE2 7TR. The awards will follow immediately after The BFA’s Empowering Women in Business (EWIB) and tickets for both events can be purchased here. 

 

Where do I go when I arrive?

Once you enter the venue, head up the stairs, and you’ll be welcomed by one of our team members at the reception desk.  Please collect your name badge, and then grab yourself a welcome drink and some food. If you are a finalist and don’t have your finalist certificate yet, this will also be available to collect from the reception desk.

What’s the dress code for the evening?

The dress code is smart/business casual.

What can I expect for the evening?

The event is very relaxed, and we try to make it as friendly a space as possible. This is the agenda for the evening…

5:00pm Registration, welcome drink, hot fork buffet and networking
6:30pm Ceremony begins
7:30pm Ceremony ends
8:00pm Event ends

Do I need to bring a ticket with me on the day?

No, if you have booked your ticket online you will be added to our guest list and will not need to bring a ticket with you. 

How do I get there and is there parking?

Information on how to get to the Leicester Tigers Stadium can be found online here:

Getting to Mattioli Woods Welford Road

Is there parking?

The stadium has a limited number of car park spaces on site with a further 550 spaces located just a short walk away.

What’s the nearest tube station?

The nearest train station is London Road Railway Station, a short 15-minute walk away from the stadium. 

Will food be served at the event?

Yes, a hot fork buffet will be served before the ceremony, 5:00pm – 6:00pm. 

Can I get a ticket even if i am not shortlisted?

Yes, anyone is welcome to attend the event. Tickets are available to purchase here. 

Is there a hashtag for the event?

Yes, the hashtag for the event is #EWiFawards

I'm a finalist but I'm unable to attend, what do I do?

Please email info@ewif.org as soon as possible to let us know.

How much are tickets?

Tickets for the awards evening are £45 and are available to purchase here.

If I'm a winner, what will happen?

If you’re one of our fabulous winners, once your name has been read out, please make your way to the stage where you will receive your winner’s certificate and trophy from your category sponsor, you will then have a quick photo taken before you make your way back to your table. 

Sadly due to time constraints, there won’t be time for you to give a speech.

Will there be a chance for photos?

Yes! We will have our roving photographer, taking photos throughout the course of the event, so make sure you grab him for a photo. There will be an official awards backdrop to have your photo taken against.

Will there be opportunities for networking?

Yes, there will be time before the ceremony begins for networking, 5:00pm – 6:30pm. Attendees will have the chance to connect with industry leaders, peers, and potential collaborators.

Will the awards presentations be broadcasted online to watch remotely?

No, unfortunately, the award ceremony will not be broadcasted online to watch remotely.

Entry FAQs

When do entries open and close?

Entries for the 2026 awards will open on 19th January 2026 and close at 5 p.m. on 27th February 2026. 

Who can enter?
  • The awards are open to all UK businesses involved in franchising, you do not need to be a member of EWiF to enter.
  • You can enter the awards yourself or for someone else with their permission, e.g. one of your franchisees or team members. You would need to supply the entrants contact details when entering.
  • You can enter multiple awards but you must complete an Award Entry for EACH category you are entering.
  • Sponsors may enter awards but if they enter an award they are sponsoring, they will not be able to judge their category.
  • Two (or more) people can enter one award if the business is jointly owned. For example, if two franchisees are named on the Franchise Agreement they can jointly enter an award.
I'm not a member of EWiF, can I enter?

Yes! The awards are open to all UK businesses involved in franchising. 

How do I enter?

Once entries open for the 2026 Awards…

  1. Read through the Award Entry Guidance document to see what is required for each award category and whether you qualify for that category. Note the required evidence to submit with your entry.
  2. Write your Award Entry Written Statement where you can demonstrate why you should win your chosen award (word count 850 words)
  3. Gather all the evidence required and any extra evidence you would like to submit
  4. Head to the online entry form and complete all the required information and confirm that you have understood and agree to the conditions for the award
  5. Submit your completed Award Entry to us with ALL supporting material, you can submit up to 12 pieces of supporting material.
Can I enter multiple categories?
  • You can enter more than one category but you must complete an online entry form for each category.
  • Only one franchisee/employee per brand can enter each category.
When will the shortlist/finalists be announced?

The finalists will be announced on 31st March 2026.

How do I know what information I need to include?

Make sure you read through the Award Entry Guidance document which will tell you what you need to include for each award category.

Do I have to pay to enter?

No. The awards are completely free to enter!

What is the judging process?
  1. EWiF Senior Management do first round judging to compile a shortlist in each category.
  2. The shortlist for each category is then judged by the EWiF Regional Chairs and the Award Sponsor judge for the shortlist in their category.
  3. All the scores from the EWiF Senior management, EWiF Regional Chairs and Sponsors are added together to give the winner in each category.
  4. Where an entry is from the same company as a member of the judging panel, that judge cannot judge that category.
  5. The judge’s decision is final and there will be no written correspondence regarding their decisions.
I was a finalist / winner last year, can I enter again this year?

Yes, we would like to encourage all of last year’s entrants to re-enter this year’s awards.

Can I get feedback on my entry?

As much as we’d like to offer feedback on individual submissions, this is unfortunately not feasible due to the high number of entries.

About the Awards

Our Mission

The EWiF Awards are dedicated to celebrating and supporting the incredible achievements of women in the franchising industry. Our mission is to recognise and honour the exceptional women who are driving change, breaking barriers, and setting new standards in franchising. We aim to inspire more women to consider franchising as a viable and rewarding career path, fostering a supportive community where women can thrive and succeed.

Our History

Founded in 2012, the EWiF Awards were established to shine a spotlight on the often-overlooked contributions of women in franchising. Since their inception, the awards have been proudly sponsored by NatWest, whose unwavering support has been instrumental in our growth and success. Over the years, we have evolved from a small initiative into a prestigious event that attracts leading figures from across the industry. Our awards celebrate a diverse range of categories, ensuring that the full spectrum of women’s achievements in franchising is recognised.

Our Impact

Over the past decade, the EWiF Awards have had a profound impact on the franchising industry. By highlighting the success stories of women, we have encouraged more women to enter the world of franchising and pursue their entrepreneurial dreams. Our awards not only celebrate individual achievements but also foster a sense of community and support among women in franchising.

2025 winners

2024 winners

2023 winners

Keep up to date with the latest EWiF Awards news

 

With thanks to our Award Sponsors