Turtle Tots


Launched in 2011, multi award-winning Turtle Tots is a unique swimming programme that begins with aqua-natal yoga for mums-to-be and continues with specialist and progressive baby and toddler classes. We license the programme and have over 40 licensees, including one in Ireland and one in Australia.  We are also planning to launch in the USA, Canada, New Zealand and the UAE.

We hand pick each licensee to ensure they are capable of running a successful business (with the stress it involves). If running a business were easy then everyone would do it! Our licensees had varied careers before they retrained as Turtle Tots business owners, including being GPs, biochemists, teachers and paramedics!

Turtle Tots licensees have an enormous amount of fun working alongside a team of like-minded and supportive licensees. You can dictate your own hours (many licensees catch up on administration once their children are in bed or at school) and of course, teaching swimming is officially the best job in the world!

We are subtly different to a franchise because our licensees have more flexibility in the way they run their business (within brand guidelines). This allows us to charge lower monthly royalty fees.

From day one we give licensees and enormous amount of support to ensure they launch and grow their business successfully. This support includes regular meetings and calls, business reviews, annual “Development Days’ and an online private forum for sharing ideas and resources.

To find out more please email business@turtletots.com or visit www.turtletots.com.