Multi-award-winning franchise Razzamataz Theatre Schools is delighted to announce an exciting partnership with Mattel’s Monster High brand, an iconic brand that is known for celebrating individuality and self-expression. The collaboration will empower students to unleash their creativity and embrace what makes them unique through an impactful seven week performing arts programme taking them on a journey of self-acceptance.
The immersive music, dance and drama partnership will bring to life the ethos of Monster High, which celebrates a more accepting world where everyone is proud to be their authentic self through inclusion, diversity, and community. Originally launched a decade ago to a devoted fanbase who connected with the brands message of acceptance and embracing your true selves. Monster High has been updated for a new generation of fans to stand for inclusivity with refreshed identities, more inclusive looks and backgrounds as the monsters embrace what makes them unique.
The Razzamataz students will be introduced to the new characters and music taken from the Animated series in the September-October 2023 term, leading up to the premiere of the second Monster High Movie that will be broadcast on Nickelodeon and Paramount Plus from 13th October 2023*.
Music and dance is a core theme of the live action movies and as part of this partnership, Razzamataz is creating a bespoke programme of content that will engage students and help them to understand and embrace their own unique qualities, leading to self-acceptance and a deeper level of empathy towards others.
The Junior, Inters and Senior students will all take part in the programme which will feature various elements. This includes dance numbers injected with a spooky twist, music from the Monster High Animated series and in drama, exploring the themes of acceptance and the power of teamwork while working through small excerpts of the script providing an opportunity for diversity, equity and inclusion to be freely discussed and supported by teachers.
“This partnership with Monster High aligns perfectly with Razzamataz’s ethos of nurturing young performers in a safe and inclusive environment,” says Denise Hutton-Gosney, MD and Founder of Razzamataz Theatre Schools. “By integrating the Monster High brand into our schools, we give our students the opportunity to explore their creativity and celebrate their individuality. Every week in our schools across the UK, we rejoice in the unique potential in all our students and this collaboration will further strengthen this message.”
In addition to the fun in class, Razzamataz has created activity sheets for students to take home, giving an opportunity to speak to parents and family and extend the reach of the message beyond the classes. Students will be encouraged to showcase their personality and imagine what their own unique Monster personality should be.
Razzamataz Theatre Schools was launched in 2000 and has more than 50 schools across the UK teaching more than 10,000 children per week. As part of its commitment to its franchisees, Razzamataz is devoted to partnering with global brands to extend its reach and create excellent local awareness for franchise owners.
Training takes place regularly at the Razzamataz Head Office in the beautiful Lake District and Flagship school Razzamataz Carlisle.
Week commencing 25th September 2023 for a January 2024 launch.
Week commencing 18th March 2024 for a September 2024 launch.
Contact us to secure your place on our next short informal virtual Discovery Dens
To book contact 07801843077 or click here to book your place: https://www.razzamataz.co.uk/franchise-opps/book-discovery-den/
* Launch dates and platforms may vary in other countries. Check local listings for more details.”
Razzamataz Theatre Schools is a BBC’s Dragons’ Den backed theatre school franchise established in 2000. Every school offers FREE taster sessions for all potential students to try, and every team member will have access to the Razzamataz Training Academy, a platform that we believe will revolutionise the ongoing development of our staff. Upon completion of the course, each teacher will receive a diploma that is recognised throughout the network.
Mattel is a leading global toy company and owner of one of the strongest catalogues of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends®, UNO® and MEGA®, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.