A powerful collaboration in 2021, sees a combined passion for supporting women become a stronger goal within the franchise industry.

The 2018 bfa NatWest Franchising Landscape Report, revealed increasing numbers of women joining the franchise industry. But there is more to be done. Which is why 2021 will see the British Franchise Association and Encouraging Women into Franchising sharing resources and industry insights to strengthen the focus on supporting Women in Franchising: Stronger together.

Aside from encouraging those already involved in franchising, the aim of the bfa, with EWiF, is to continue expanding the reach of franchising to more women. Both organisations will manage joint PR on an ongoing basis, including, showcasing successes, opportunities, and diversity across the sector.

The bfa will be co-producing ‘The EWiF Guide to Franchising’. This important guide will contain useful, educational content, and content which champions franchising standards. It is an exciting project, intended to support both the female franchising and prospect franchising communities.

This collaboration between the bfa and EWiF will benefit existing EWiF members, with the launch of EWiF Scotland, supported by the bfa, along with regular industry insights from the bfa presented at EWiF’s regional meetings. The bfa’s flagship Empowering Women in Business event will also provide a home for EWiF members to promote, educate and connect on an annual basis.

And, in continued celebration of women in franchising, the association is proud to be sponsoring and judging the EWiF 2021 Overall Woman in Franchising Award. The winner of all the winners.

Both the bfa & EWiF feel this collaboration will benefit the whole industry, helping to showcase what franchising can really provide to those who haven’t yet considered it.

Pip Wilkins, CEO, bfa, said of the collaboration ‘I have been a passionate advocate of empowering women in franchising for many years and this is a fabulous opportunity for the bfa to put that passion into action. Collectively we can achieve some amazing things for women in franchising’

Helen Mansfield, MD, EWiF agrees, ‘I’ve long admired the work the bfa does and I’m really looking forward to joining with our industry association to have an even greater impact. This is a fantastic opportunity to be able to work together, focusing on a shared vision, to see more women realise the benefit of franchising for themselves. It is an exciting turning point.’

For more information about either organisation please do visit their web pages: