Many franchisors are attending the same shows year on year but unfortunately don’t make the most of them year on year. As a franchisor you are in a room full of other franchise brands competing for the attention and contact details of the same visitors. So being noticed as a high-quality opportunity and making the most out of your initial contact with a prospect is key to exhibiting successfully. On this workshop you will cover:

  • How to plan your exhibition attendance like a military operation
  • SMART collateral to have on stand (including your perfect pitch!)
  • How to make YOUR franchise stand out from the crowd
  • How to maximise your exposure during the show
  • How to use presentations to generate more franchise enquiries at exhibitions.
  • Effective follow-up tools that will turn your leads into franchisees.

We’ll also be joined by Helen Wood from Venture Marketing Group who will be hosting a Q&A session on how to make the most of your exhibition package and taking questions from the floor.

if you are interesting in finding out more about this workshop please email Helen at