The Franchising Centre continues to lead the way in guiding franchisors through the process of expanding into new international markets. Farrah Rose, Director of its international franchising division, has just returned from the most recent meeting of their international network of consultants and brokers, called Franchise Pool International (FPI).
Rose enthused “Our FPI meetings are so rewarding. It is without doubt the easiest and most cost effective way for franchisors to get professional representation in the markets they are seeking to expand into. In Rotterdam, a chosen group of sixteen franchisors got the chance to present their opportunities to our partners covering twenty five European countries. As a result, a number of agreements were reached between franchisors and brokers to represent them in their countries. In addition, over the two days of the meeting, the delegates were able to attend a series of master classes and seminars providing a wealth of background knowledge about international franchising generally and specific markets.”
Rose continued “But this isn’t just a talking shop. As a result of these FPI meetings and the collaborations that result, more master franchise deals are being done by the participants than ever before. If you are a franchisor and you are serious about international expansion, this event needs to be in your calendar.”
The next FPI meetings take place in October in Milan and in April 2017 in Hamburg. For more information about these events contact Farrah Rose as The Franchising Centre.