Know how and what your franchisees are doing

What is your most valuable asset? Your brand.
Who is representing your brand? Your franchisees.

So, it follows that as a franchisor it is vital to know exactly what your franchisees are doing and how they are representing your brand.
But how can you do this cost effectively? How can you get your franchisees to willingly participate in this process? And how can you keep your franchisees happy and not make them feel like big brother is watching them?
This workshop deals with these and many other thatsensitive issues are at the heart of the franchisor / franchisee relationship.