On Friday 7thJune, director of Domestic Angels & Paxan Solutions Samantha Acton, was crowned the winner of the Innovation Award 2019 at the SWiB Awards. The award was given to reflect the innovative determination Sam has demonstrated in evolving and diversifying the Domestic Angels Franchising group of companies and in particular for the design and development of the software which runs the back office of the franchise network. The software, described as a ‘smart diary’, is now available on the open market and known as Paxan Solutions.

Paxan was born as a solution to increase efficiency in business and allow growth without pain. Solutions on the open market were assessed by Sam and team who concluded that options available were overly complicated, contained many unnecessary features and priced too high to be a sustainable feature within SME’s. Furthermore, the ability to brand and adopt cultural language was heavily restricted making products constantly an external experience. Sam tells us “Paxan is a CRM for people who don’t want a complicated CRM, it’s affordable starting at £20 per month, customisable and intuitive. Our aim is for people to have control of their time, lives and money giving them Peace of Mind in business. Peace of Mind in latin is Pax Animi hence the name Paxan for our software solution”

Commenting on winning the Innovation of the Year award Sam said “This recognition is overwhelming, I am very grateful. For me, it’s all about the team. The team who inspire me, allow my business creativity to flow and become reality. They not only allow me to be innovative, they energise me to be this way. Innovation underpins our disruptive evolution directly contributing to our communal success”.

Award category sponsor, Lesley Tindle of Boutique in a Bus, explained briefly why Paxan had to be the winner “I was looking for various key points when looking through the nominees for this award and with Paxan Sam had literally trawled through all the software offered and knew it wasn’t how she wanted to streamline her business and make it user friendly and concise for all users, so, like myself she said, can’t find it, so I’ll build it! This shows total innovation, determination and a passion to complete and to fill the businesses every need. It’s not a ‘me-too’ it’s hers!”

You can contact Samantha Acton for more information on 07985281120,

franchise@domestic-angels.com or hello@paxan.solutions

And, you can find out more about Paxan at:




And more about Domestic Angels Franchising at: