Jo Middleton, Dog First Aid Franchisor, is very proud of the way she has crafted Dog First Aid’s core beliefs. “Dog First Aid has clear Mission and Core Values in place which means that all involved in the organisation have a shared ethos and goals.  I am extremely proud of all our team and Franchise Partners and very grateful to have won. We work as a team to move the business forward and provide extensive support to our Franchise Partners from the initial enquiry investing time and money in them to set to ensure they are set up for success.”

Jo walked away with the New Woman Franchisor of the Year 2018 award for all her innovation and hard work with her unique franchise. On winning her ‘New Woman Franchisor of the Year 2018’ award Jo said, “I think I am still in shock! It was such a wonderful process to enter the awards. From being notified I was a finalist, the finalists black tie reception and then finally the awards day with such motivational speakers was incredible. I am still buzzing!”