Award Sponsor - Coconut Marketing
Coconut Marketing: A leading expert in franchise marketing.
With over 22 years of franchise marketing experience, Coconut offers franchisors a strategic solution to marketing. Experts in the Coconut team create bespoke content representing your brand, through copywriting, video production, local and national digital marketing, and website development, enabling your franchise brand and network to stand out, and grow.
Thanks to their unique understanding of franchising (the directors have been or are franchisors and franchisees), Coconut identifies the best targets for a brand, telling your story to hit their mark. As a result, they soon become trusted partners, guiding franchises in a variety of sectors within the industry, and removing the pain and guesswork of all aspects of franchise marketing.
Trusted approach to digital marketing
To understand a brand completely – including your target audiences, your goals and KPIs, and your tone of voice – every client is assigned a dedicated team to manage digital marketing across the entire franchise system. Working closely with you, Coconut will create and manage online campaigns, which prove to be effective in both the short and long term.
Committed to transparency, Coconut ensures both franchisors, and their networks, gain full access to performance data, and a detailed report outlining overall performance. Plus, franchisees can check their individual live data whenever they want.
Strategic experts by your side
Having worked with over 200 franchise brands across the UK, Coconut Marketing is the ideal partner for any franchisor looking to elevate their franchise marketing. They’re Google Ads and Meta Partners, with qualified professionals holding CIM and CIPR certifications in the team.
So, whether you’re a multinational corporation or an emerging brand, Coconut are by your side.
Paul Clegg, Managing Director of Coconut Creatives, has become an authority on franchise marketing recruitment. He’s been involved in franchising for nearly 20 years, with experience as a franchisor, franchisee, and recruitment manager. His opinion is often sought out as a recognised and trusted advisor for understanding franchising challenges which he’s gained on all side of the franchise relationship: franchisor, franchisee and supplier. In 2011 Paul attained the bfa’s Qualified Franchise Professional title, in recognition of his professional knowledge. He continues to support the bfa’s professional development programme, by teaching modules on the course.